Your parent just got a diagnosis.
We help you figure out what comes next.
A personalized care roadmap, a facility finder you can trust, and a benefits screener that uncovers what your family qualifies for. No referral fees, no hidden agendas. Just a clear path forward.
15,000+
Facilities in our database
All 50
States covered
$0
Referral fees. Ever.
We never take referral fees. Ever.
Most senior care “placement services” earn thousands of dollars in referral fees from the facilities they recommend. That means their recommendations are shaped by who pays them, not by what is best for your parent.
We work differently. You pay us directly, and we work for you. Our recommendations are based on your parent's needs, your family's budget, and nothing else. That is it. Simple, honest, and fully on your side.
Your data is private. We never sell your information.
No hidden fees. No surprise charges.
Built by a family who went through this.
How it works
Three steps to clarity, even when everything feels overwhelming.
Answer a few questions
Tell us about your parent's diagnosis, living situation, and what matters most to your family. It takes about 10 minutes.
Get your personalized roadmap
We build a care plan tailored to your situation, including next steps, facility options, and benefits your family may qualify for.
Navigate with confidence
Use your roadmap to make decisions, ask the right questions, and advocate for your parent with clarity instead of confusion.
Families who found their way forward
“I had no idea where to start after my mother’s diagnosis. My Parents Plan gave me a roadmap when everything felt impossible.”
Sarah K.
Daughter of an Alzheimer’s patient
“We paid $12,000 to a care manager who told us the same things we found here for a fraction of the cost. I wish we had found this first.”
Michael T.
Son caring for aging father
“The benefits screener alone saved us thousands. We had no idea my dad qualified for VA Aid and Attendance.”
Jennifer R.
Veteran’s daughter
Find care facilities near you
Every facility. Real ratings. Transparent pricing. No referral fees ever.
Straightforward pricing
Powerful tools are free forever. Personalized plans are a fraction of what you would pay elsewhere.
Everything you need to start researching care options for your parent.
- Facility Finder: search and compare every facility nationwide
- Benefits Screener: see what your parent may qualify for
- Medicaid Planning Guide: understand your options
- Blog and educational resources
Billed annually. Cancel anytime.
Your complete, personalized care roadmap built around your parent's specific situation.
- Personalized AI intake interview (voice or text)
- Custom care roadmap for your specific situation
- Decision timeline: what to do in 3, 6, and 12 months
- Personalized benefits analysis for your state and finances
- Facility recommendations matched to your needs and budget
- Downloadable PDF care plan
Less than $1.30 per day for complete peace of mind.
Your roadmap stays up to date as things change. Because caregiving is not a one-time event.
- Personalized AI intake interview (voice or text)
- Custom care roadmap for your specific situation
- Decision timeline: what to do in the next 3, 6, and 12 months
- Personalized benefits analysis for your state and finances
- Facility recommendations matched to your needs and budget
- Downloadable PDF care plan
- Roadmap updated automatically as your situation changes
- Stage alerts when new decisions need to be made
- New facility recommendations as you narrow your search
- Priority support via email
- Monthly check-in prompts to keep your plan current
Compare this to the $10,000 to $15,000 cost of a geriatric care manager. At $149 per year, you get the same guidance for a fraction of the price.
You do not have to figure this out alone
Taking the first step is the hardest part. We will walk beside you from here.